The world of data-driven ecommerce is changing. Customer trust in how brands collect and store data is at an all-time low thanks to repeated high profile breaches and opaque attitudes to information security policies. In this article, we delve into the data privacy issue and suggest how retailers can rebuild customer trust and confidence and continue to offer personalized shopping experiences in this transformed landscape.
Any marketer worth their salt knows how valuable and powerful social media is as a tool for promoting your brand online. However, are you making sure you’re up to date on all the latest trends, practices, and platforms in the space? In this article, we discuss three powerful new ways retailers are leveraging social media in 2023 – social commerce, influencer marketing, and TikTok.
Online retail has much to offer the modern shopper, but brands need to know which big trends will dominate the space and what experiences customers are going to expect when spending their hard-earned cash. In this article, take a deep dive into some of the hottest trends and predictions for ecommerce in 2023 and beyond.
Love it or hate it, Amazon is the undisputed king of the ecommerce world and it’s always time well spent keeping up with the developments going on at the retailer and seeing what lessons can be gleaned. In this article, discover how Amazon is continuing to evolve and innovate, this time over at its cloud computing offering and true source of its staggering profits, Amazon Web Services.
With courier rates and transportation expenses continuing to be driven up by ongoing global crises, the already inflated cost last mile of delivery is becoming steadily more expensive to facilitate as time goes on. In this article, we discuss the last mile problem and how The Home Depot has partnered with Walmart to overcome it.
The much-prophesized death of the high street has so far failed to materialize, but there’s no doubt physical retail is going through an incredibly challenging time right now. With store closures becoming a regular occurrence and an increasing number of brand moving towards ecommerce, could we really be in the end times for brick-and-mortar stores? In this article, we discuss the current state of the high street and discover how Warby Parker is bucking the trend and betting big on the high street.