Alexis Call | eTail Connect West

The New Architecture of Retail: Discovery, Demand, and the Changing Path to Purchase

12:30 PM Keynote Panel Discussion: Earning Visibility in the New Search Discovery Layer

AI search and answer engines are reshaping how customers find products. Visibility now depends on new signals like content quality, community presence, and structured data, and the brands figuring this out earliest are pulling ahead.

This session brings together digital retail leaders to share what they are actually testing, where early bets are paying off, and what is beginning to move the needle. As AI becomes the default starting point for product discovery, brands that are not showing up in these results risk being cut out of the decision entirely.

Show up where your customers are by:

Understanding how AI-driven discovery is changing the signals that drive visibility
Identifying where brands are seeing traction across key channels and signals
Adjusting content and channel bets to earn visibility in the places AI search actually surfaces