Allison Cullman
SVP, Marketing Hint IncDoing More With Less: Lean Teams, Limited Budgets, and Imperfect Data
8:55 AM C-Level Keynote: Don't Break What Built You: How Hint Is Winning New Audiences While Protecting Core Growth
Hint spent 20 years building a loyal customer base and a business model that worked. The challenge now is growth without disruption: bringing in a new generation of customers without abandoning the core audience and channels that got them here. That meant diagnosing what needed to change, what to protect, and how to align brand, ecommerce, performance marketing, and retail teams around one growth plan.
The result was a series of real tradeoffs: a 50% increase in marketing spend, a new full-funnel campaign across DTC, marketplaces, and retail partners, and a clear view of what success actually looks like.
Take the Hint to lead your next transformation by:
- Diagnosing what to change and what to protect when modernizing a mature brand
- Building a full-funnel campaign that works across DTC, marketplaces, and retail partners
- Setting the right metrics to measure whether a major marketing investment is paying off
Check out the incredible speaker line-up to see who will be joining Allison.
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