AI search and answer engines are changing how consumers find products and decide what to buy. As discovery expands beyond traditional search, visibility increasingly depends on whether AI systems can interpret product data and connect it with credible signals across the commerce ecosystem.

Hear what retail leaders are testing, where early investments are gaining traction, and how brands and marketplaces are adapting. Explore how to strengthen product visibility now while preparing for AI's growing influence over purchase decisions.

Show up where your customers are by:

• Understanding how product data and brand signals shape AI recommendations 

• Comparing how brands and marketplaces are improving visibility 

• Prioritizing content and channel investments for AI discovery

Higher conversion doesn't always mean stronger margins, and repeat purchases don't necessarily prove a loyalty program is working. Retail leaders have plenty of metrics to track. The challenge is knowing which signals to trust when deciding what to change and where to invest.

Bring your measurement challenges to an interactive exchange with fellow senior retail leaders. Across two rounds of small-group discussion, compare how peers use data to make decisions and work through what the numbers can't tell you. Our hosts will spark conversation and share insights from tables across the room, helping you leave with practical ideas to apply with your team.

Round 1: Your Measurement Reality

Share a metric that helped you make a better business decision, or one you're relying on less or interpreting differently. Compare how peers judge whether an improvement in the numbers translates into better business performance.

Round 2: What Your Dashboard Can't Tell You

Bring a decision you wish you had better information to make. Explore what evidence would give you confidence to act and how peers are testing assumptions or working around similar gaps.

As marketplaces become a bigger part of retail growth, simply expanding assortment is no longer enough. Retailers need brands that add real category value, while brands need marketplace partners that can help them stand out and grow without becoming interchangeable.

Drawing on the Target Plus perspective, explore how stronger retailer-brand alignment can improve assortment decisions, merchandising, and long-term performance. Hear what both sides need to get right as marketplace growth becomes more competitive and more important to the broader ecommerce strategy.

Build stronger marketplace partnerships by:

• Aligning retailer and brand priorities around sustainable growth 

• Creating assortments that add category value and stay relevant to customers 

• Using merchandising and storytelling to help brands stand out in a more competitive marketplace