AI search and answer engines are reshaping how customers find products. Visibility now depends on new signals like content quality, community presence, and structured data, and the brands figuring this out earliest are pulling ahead.

• Understanding how AI-driven discovery is changing the signals that drive visibility
• Identifying where brands are seeing traction across key channels and signals
• Adjusting content and channel bets to earn visibility in the places AI search actually surfaces

Most measurement infrastructure was built for a customer journey that no longer exists. The signals leaders have relied on are becoming harder to trust, and significant decisions are being made with less confidence than anyone would like

During two different roundtables, you'll sit down and benchmark with fellow senior retail leaders. Leave with a sharper read on how your peers are navigating measurement uncertainty, where the field is moving, and what the leaders getting this right are doing differently.

Round 1: Your Measurement Reality - Which metric is driving your decisions more than any other right now, which ones have you stopped trusting, and how you're thinking differently.

Round 2: Betting Without a Net - Where you're making significant calls without the measurement confidence you'd want, what you wish you could see that you can't yet, and how you're justifying those bets to leadership.