Customer journeys are becoming harder to predict. Shoppers discover brands through more channels, buying cycles are less linear, and even strong CRM data doesn't always reveal who's ready to purchase again. In this fireside chat, Nicole Naderi (Lamps Plus Director of CRM) joins Amit Nigam (PebblePost SVP of Product) to discuss how retailers identify meaningful customer signals, build smarter retention strategies, and invest in marketing that increases customer lifetime value. They'll also explore how to distinguish real incremental growth from marketing that simply captures existing demand. 

• Discover what really predicts a customer's next purchase, and what's just noise. 
• Learn what happened when Lamps Plus pivoted from batch-and-blast marketing to growing customer lifetime value. 
• Find out how to tell if your retention marketing is creating incremental value, not just reaching customers who would have purchased anyway.