Customer journeys are becoming harder to predict. Shoppers discover brands and research products through more channels, buying paths are less linear, and retailers have more signals to interpret than ever.

In this fireside chat, Nicole Naderi, Director of Direct Marketing at Lamps Plus, joins Amit Nigam, SVP of Product at PebblePost, to discuss how retailers identify the signals that truly matter, turn those insights into smarter audience and channel strategies, and use testing and incrementality to understand what's driving real growth. They'll also explore what it takes to get an organization to act on the data and shift investment toward what works.

Key takeaways

● Understand which customer signals are worth acting on, and which ones are just noise.

● Discover how testing can challenge assumptions, surface new opportunities, and

sharpen your growth strategy.

● Hear Lamps Plus' approach to turning incremental proof into more confident investment

decisions.