Andrew Tweed
General Manager of Fruit Gifting 1-800-Flowers
Andrew Tweed is the GM of Fruit Gifting (Shari’s Berries & Fruit Bouquets) at 1-800-Flowers. A seasoned commercial and marketing leader with P&L ownership across startups and public companies, Andrew spearheaded the relaunch of Shari’s Berries following its acquisition out of bankruptcy. He transformed the 30-year-old business into a premium brand, resulting in the fastest acquisition payback in company history. Prior to that, he rapidly scaled marketing at a startup, drove adtech revenue across a digital publishing portfolio, and advised executives on marketing transformation. Andrew began his career as a venture investor and board member working with martech startups.
Day Three - September 17th, 2025
11:35 AM CASE STUDY: Applied AI: Powering the Next Wave of Brand Transformation
Join us for an actionable session on how artificial intelligence is revolutionizing brand reinvention. This isn't another theoretical AI discussion, it's a practical playbook from the frontlines of transformation.
Drawing from the successful restart of Shari's Berries from bankruptcy to the fastest acquisition payback in 1-800-Flowers' history, this session unpacks how applied AI accelerated a complete brand transformation.
The discussion will cover:
· From Coach to Conductor: rolling up your sleeves and being in the trenches
· Assembling the right internal teams and creating alignment
· Real examples of AI applications that delivered measurable impact
You'll leave with concrete ideas you can actually use.
Check out the incredible speaker line-up to see who will be joining Andrew.
Download The Latest Agenda