Most growth teams are still organized by function, with each team optimizing its own piece of the customer journey. But the value of a customer extends beyond the transaction. Their influence, referrals, and long-term relationship with the brand can create value that traditional acquisition and conversion metrics miss. 

Hear from the Chief Growth Officer at Birdy Grey on how to build around a broader view of customer value. Explore how to align teams around shared outcomes, rethink measurement beyond the initial conversion, and reduce the handoff gaps that create disconnected customer experiences and limit growth. 

Build growth around the customer by:

• Measuring customer value beyond the initial transaction and accounting for the network they influence 
• Aligning teams around shared outcomes instead of competing functional KPIs
• Redesigning ownership and handoffs around the full customer relationship 

Retail leaders are under pressure to decide where growth investment should go when brand, performance, and retention no longer sit in separate parts of the funnel. With customer journeys now moving fluidly across channels and attribution still incomplete for most, the challenge is making smarter budget decisions across interconnected tactics that all influence the sale.

• Allocating growth investment across brand, performance, and retention more effectively
• Evaluating which channels and signals are truly driving results
• Balancing immediate return with longer-term customer value