Anthony Potgieter

Ecommerce and Direct to consumer Director Stanley 1913

Anthony is a passionate eCommerce executive with a demonstrated history in scaling DTC brands through a consumer-first lens and internally through driving and leading people-first organizations. He is highly accomplished in delivering technical and marketing solutions across a variety of industries, including consumer electronics, apparel, digital subscriptions, and travel. Anthony has a strong product background in leading design, engineering, and business over the last 20 years

Day Three - September 17th, 2025

10:10 AM PRESENTATION: Building a Thriving DTC Channel in a Crowded Marketplace

Despite recent slowdowns, Direct-to-Consumer (DTC) remains essential for boosting margins, controlling product offerings, and owning valuable customer data. But driving customers to shop directly with your brand – rather than through Amazon or third-party retailers - is no easy feat.

This session will explore key strategies to strengthen your DTC channel, including:

Creating a seamless site experience to drive higher conversion rates
Leveraging headless technology for flexibility and scalability
Differentiating DTC with exclusive promotions and unique products.

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda