Are you effectively gauging the impact of your marketing investments across all your channels? Join us as we redefine the concept of attribution, empowering you to make informed decisions about budget allocation. Discover innovative methodologies that will transform your approach to attribution, enabling your ecommerce business to thrive in the interconnected omnichannel landscape. Among the topics discussed:

• Moving beyond last-click attribution to capture the interactions across multiple touchpoints
• Mapping the omnichannel customer journey for enhanced attribution precision
• Integrating online and offline attribution for a holistic understanding of customer interactions

How are you creating a resilient workplace culture, considering issues like your employee mental health? What has been the impact of flexible work modes on employee well-being? How do mitigate employee burnout? 

 In this session, learn how a leading retailer is fostering a sense of community and collaboration while managing a hybrid or fully remote workforce. Learn the strategies they’re implementing to support employee well-being and ensure their most valuable asset – their people – thrive.