Bliss Pierce

Director, eCommerce Rejuvenation (Direct-To-Consumer) Williams-Sonoma

Bliss Pierce is a business leader with over 15 years of experience and is currently the Director of eCommerce at Rejuvenation, a Williams-Sonoma Inc. brand known for timeless, high-quality lighting and home goods. With a career spanning digital strategy, shopper marketing, and consumer insights, Bliss brings a holistic and customer-first approach to eCommerce innovation. At Rejuvenation, she leads cross-functional teams to deliver seamless online experiences that drive growth and deepen customer engagement. Bliss combines data-driven decision-making with design thinking to elevate the brand’s digital presence and performance. Passionate about emerging technology, she has been at the forefront of integrating AI to optimize operations, personalize customer journeys, and enhance digital merchandising.

Day One - September 15th, 2025

12:45 PM KEYNOTE PANEL DISCUSSION: Show Me the Money! AI Use Cases to Increase Productivity and Drive Results

The initial excitement surrounding AI and its potential has evolved into a more thoughtful and strategic exploration of its business impact. Retailers are now assessing AI’s true value, not just as a buzzword but also to solve real problems.

In this discussion, learn practical use cases where retailers have successfully integrated AI into their business. Gain insights into lessons learned and key strategies, including: 

  • Personalizing customer journeys: tailoring product recommendations, marketing messages and in-store experiences
  • Leveraging AI to predict demand trends and optimize stock levels
  • Enhancing customer support by deploying AI-driven chatbots and virtual assistants
  • Transforming your operating models and upskilling your teams
  • Leveraging AI for SEO optimization

Check out the incredible speaker line-up to see who will be joining Bliss.

Download The Latest Agenda