Carlisha Robinson

eTail Connect West 2024

September 09 - 11, 2024

Loews Coronado Bay, CA

Carlisha Robinson

CCO Beyond, Inc.

Carlisha Robinson is the Chief Customer Officer of Beyond, Inc. and the new Bed Bath & Beyond, responsible for all product management and user experience (UX) functions across the leading furniture and home furnishings company’s digital experience. In this role, she oversees the strategic roadmap for the company's e-commerce platforms including mobile app, mobile web, and desktop. Robinson played a pivotal role in Overstock.com’s acquisition and subsequent relaunch of the Bed Bath & Beyond brand in 2023.

She joined the company when it was Overstock.com in 2022. Previously, Robinson held leadership roles at IBM, BMC Software, CPA Global (Innography), and Volusion. She has more than 30 years of experience in various computer software industries – from Information Technology (IT) to Intellectual Property (IP) to ecommerce – and is known for her ability to successfully distil the needs of customers into innovative solutions, transforming technology organizations to deliver award-winning products that delight customers and drive value.

Robinson earned her “tiger stripes” from an HBCU - Grambling State University - with a Bachelor of Computer Science & Mathematics degree. She is passionate about advancing minority women in technology, education, and in providing justice for all. Robinson advocates and serves as a life-time member of Delta Sigma Theta Sorority, Inc. and as a founding board member of the Excellence and Advancement Foundation, an organization focused on prevention and intervention programs to break the school to prison pipeline for minority youth.

Day One – September 9th, 2024

1:50 PM KEYNOTE FIRESIDE CHAT: From Bricks to Clicks: Bed Bath and Beyond’s Transformative Journey from In-Store to Exclusively Online

In June 2023, Overstock acquired Bed Bath and Beyond, heralding a new era for this storied retailer. 

Join Carlisha Robinson, an award-winning product visionary, as she delves into Bed Bath & Beyond’s transformative journey, navigating the pivot from brick-and-mortar giant to digital powerhouse.

  • Shifting the customer mindset around shopping in a physical store to online-only experiences
  • Implementing effective marketing strategies and technologies to reach and connect with your target audience
  • Transitioning from physical, in-store interactions to impressions, clicks and visits
  • Maximizing basket size during the checkout process
  • Crafting engagement strategies across multiple platforms (desktop, mobile web, and app) and building brand loyalty, long-term

With over 30 years in the industry, Carlisha is responsible for the end-to-end customer experience across the company’s brands, including e-commerce and mobile, web and desktop; customer service and the customer file; loyalty programs and leading the launches of Beyond+ new products and services. Carlisha had a key role in guiding Overstock.com’s acquisition of the Bed Bath & Beyond brand, and the company’s transition to Beyond.Inc

Check out the incredible speaker line-up to see who will be joining Carlisha.

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