Cedric Parsiegla

Director, eCommerce & Digital Marketing Henkel Beauty

Cedric is the Director of eCommerce & Digital Marketing for Henkel Beauty Care Professional North America focusing on building out the multi-brand B2B Direct Business and centralized digital opportunities.   Cedric co-led the launch of SALONORY, the new destination for beauty professionals to shop online across the Henkel Beauty Care Professional brands such as Schwarzkopf Professional, Kenra or PRAVANA. Currently he focuses on continuous development and growth opportunities for the multi-brand eCommerce platform and expansion into other markets.  Additionally, he utilizes his expertise in digital marketing to identify and develop key enterprise-level strategic partnerships, which can be leveraged by the 13 brands across Henkel Beauty Care Professional in North America.  Prior to this, he spent four years in Henkel’s HQ in Germany where he was responsible for the digital campaigns and launches of new hair- and body care brands globally. His previous experience includes Marketing, Sales and Digital roles at L’Oréal, Nestlé, Lufthansa and Philips working in the Netherlands, the United Kingdom and Germany. He is fluent in German as well as English and conversational in Spanish and Dutch.   Cedric received his B.S. in International Business at the European School of Business (ESB) at their Reutlingen, Germany and Valencia, Spain campuses. He also holds a Master of Science in Marketing from VU University in Amsterdam, the Netherlands.