Customers today have more places to buy than ever. Becoming the first choice in a crowded category means showing up in the moments and places customers already are, both online and in person.

Now Optics Founder and CEO Daniel Stanton shares how that mission shapes real decisions across Stanton Optical, from a shop-in-shop partnership with Staples to a telehealth model that turns a digital exam into a same-day pair of glasses. The conversation gets into what it takes to build a growth model where presence follows the customer, channel by channel.

Bridge digital and physical in your own model by:

• Designing channels that reinforce a single customer outcome
• Using partnerships to extend reach without the full cost of expansion
• Treating pricing and access as growth levers that win first choice