Ellen Lin

Vice President, Direct-to-Consumer Just Food For Dogs

Ellen Lin is a seasoned digital executive with over 15 years of experience driving growth and innovation across leading consumer brands. As Vice President of Direct-to-Consumer at JustFoodforDogs, she leads the company’s e-commerce strategy overseeing the complete end-to-end customer journey and has transformed the e-commerce business into a key growth channel for the company. Prior to JustFoodforDogs, Ellen held senior e-commerce leadership positions at Ring, GoPro, and Beachbody where she directed global product launches, site merchandising, site optimization, and digital marketing. Ellen holds an MBA from UCLA Anderson and a BBA from The University of Texas at Austin.

Day Two - September 16th, 2025

9:25 AM PANEL DISCUSSION REMIX: Beyond the Cart: Transforming Post-Purchase Moments into Lifelong Customer Loyalty

The post-purchase experience represents an untapped opportunity to build lasting relationships, drive loyalty, and enhance customer lifetime value. But how do you create a seamless, customer-first journey that keeps your brand top-of-mind without coming across as overly promotional?

In this session, we’ll explore how to transform transactional touchpoints into meaningful moments of connection by focusing on what truly benefits your customers.

  • Creating follow-up experiences that educate, inspire, and delight customers
  • Crafting authentic and helpful ongoing communication that deepens engagement and subtly drives cross-selling
  • Leveraging customer feedback, like reviews, in ways that feel rewarding and beneficial to your audience
  • Designing post-purchase strategies that prioritize customer value while driving business outcomes

Check out the incredible speaker line-up to see who will be joining Ellen.

Download The Latest Agenda