Ellen Lin is a seasoned digital executive with over 15 years of experience driving growth and innovation across leading consumer brands. As Vice President of Direct-to-Consumer at JustFoodforDogs, she leads the company’s e-commerce strategy overseeing the complete end-to-end customer journey and has transformed the e-commerce business into a key growth channel for the company. Prior to JustFoodforDogs, Ellen held senior e-commerce leadership positions at Ring, GoPro, and Beachbody where she directed global product launches, site merchandising, site optimization, and digital marketing. Ellen holds an MBA from UCLA Anderson and a BBA from The University of Texas at Austin.
The post-purchase experience represents an untapped opportunity to build lasting relationships, drive loyalty, and enhance customer lifetime value. But how do you create a seamless, customer-first journey that keeps your brand top-of-mind without coming across as overly promotional?
In this session, we’ll explore how to transform transactional touchpoints into meaningful moments of connection by focusing on what truly benefits your customers.
Check out the incredible speaker line-up to see who will be joining Ellen.
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