How can retailers integrate giving back in ways that reflect their values and resonate with customers? In this interactive session, social entrepreneur Francesca will share her journey and challenge you to think differently about CSR—not as an afterthought, but as part of your company’s DNA.

Team up with peers to brainstorm bold, creative ways your business can give back. Groups will pitch their ideas in true Shark Tank style. A prize will be awarded.

• Teaming up with peers to brainstorm bold, creative ways to give back
• Pitching your group’s ideas in a Shark Tank–style competition
• Walking away with fresh inspiration and practical approaches for aligning philanthropy with your brand’s purpose

While most brands are chasing Gen Z and Alphas, they’re overlooking a powerhouse demographic hiding in plain sight: women 45+. Representing $15 trillion in purchasing power and responsible for 85% of household decisions, this generation is a massive, underserved market. Yet, many retailers admit they’re not tailoring strategies to truly meet their needs. In this session, we’ll challenge assumptions, shine a spotlight on this overlooked audience, and explore how brands can position themselves for long-term growth by engaging this influential group. If you want to be truly future ready, you can’t afford to miss them.