At Herschel Supply Co., AI isn't a pilot program or an innovation-team project. It's an essential input to the decisions being made by the merchandising, marketing, and ecommerce teams every single day. Getting to this point took deliberate choices that allow them to move fast.

In this session, Lyndon Cormack walks through how Herschel did it: which workflows they rewired first, how the team adopted AI without a mandate, and what they'd do differently.

Harry Chemko brings the view from the other side of the table, the patterns that separate brands getting real value from AI from those stuck in permanent pilot mode, and why competitive blindness has shifted from a data problem to a decision problem.

In this session, you'll walk away with:

• Where to start: the first workflows to rewire when you're serious about running an AI-first brand.
• How to set your team up to adopt AI on their own, no mandate required.
• The patterns that separate brands winning with AI from those stuck in pilot mode, so you can tell which side you're on.