Marketing hit its goals. Ecommerce improved conversion. Loyalty drove engagement. Customer service met its targets. So why is growth still being left on the table?

Brands optimize channels, campaigns and KPIs separately. Customers experience one relationship. When every team is measured on its own piece, the moments that happen between those pieces belong to nobody, and that is where the revenue quietly goes. New research from Epsilon found that while 81% of marketers say they are using identity resolution, only 41% admit they aren't using it to its full potential.

Hear Epsilon's Heather Campain breakdown why marketers are missing the mark, and what they can do to use it to drive real results with consumers.

Key Takeaways:

• Where growth gets lost even when acquisition, retention and conversion metrics all look healthy

• Why the handoff between teams ranks last on most organizations' list of problems, and what that costs

• Three questions to ask your own organization on Monday. No budget required

When adidas brought Buy with Prime to adidas.com, the potential to improve delivery speed and the customer experience was clear. What was less clear was how to prove the value, justify the investment, and make a new fulfillment model work at enterprise scale.

Hear how adidas moved from business case to execution, testing assumptions in market, aligning teams across the organization, and adapting as the results came in. Take away practical lessons for evaluating and executing complex digital partnerships when there is no established playbook.

Develop stronger digital partnerships by:

• Evaluating opportunities when customer value is promising but ROI is uncertain 

• Building alignment across the teams needed to turn a partnership into execution 

• Adapting the model as real world results challenge early assumptions