Heather Campain

VP of Growth Strategy Epsilon

Heather Campain, VP of Growth Strategy at Epsilon | Heather is a proven leader in the marketing and advertising space. From cars to candy, beauty to beverages, she has experience across a wide spectrum of products, categories and functional teams. She has led Category Management & Insights at Mars Wrigley, US Shopper Marketing/Retail Media & Customer-based eCommerce teams at Johnson & Johnson, and Strategy & Transformation at PepsiCo. She earned her MBA from Pepperdine University with emphasis in Organizational Development & Strategy.

Measurement, Margins, and Making the Model Work

9:10 AM Keynote Presentation: Not adding up? Here’s why your measurement might be missing the mark

Is your media underperforming? Does it seem like your KPIs aren't supporting your overall objectives? The problem might not be your media buying strategies, it might be your measurement.

Hear Epsilon's Heather Campain unpack why brands sometimes miss the mark with their measurement models and the one secret ingredient they might be missing to get more clarity.

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda