Jamie Altman

Senior Director of Influencer Marketing Fabletics Inc.

From the moment Jamie Altman watched Bethany Mota's "What's in My Bag" video in 2012, she knew influencer marketing had the power to drive purchases. With over seven years of experience, Jamie began her career agency-side, working with brands like Skillshare, Dollar Shave Club, and HelloFresh before moving in-house at Athletic Greens, where she managed 70-100 influencers monthly. She leveraged data to optimize creative, reduce CAC, and drive a 90% year-over-year increase in new customers. At Fabletics, Jamie has spent the past year transforming the brand’s influencer strategy, shifting the focus from awareness to performance. She recently expanded her role to Yitty, optimizing the program to drive more efficient customer acquisition.

Day Two - September 16th, 2025

1:00 PM RETAIL ROUNDTABLE RAP

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table 1: From Metrics to Meaning: Creating Executive-Friendly Narratives About Brand Awareness

Table 2: Feeding the Content Demand to Boost Engagement and Advertising ROI

Table 3: Cracking the Retention Code: Winning Strategies to Reduce Churn and Increase LTV

Table 4: Matching the Right Influencer to Your Brand for Maximum Impact

Table 5: Maximizing ROAS: Smarter Budgeting and Channel Optimization

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda