From the moment Jamie Altman watched Bethany Mota's "What's in My Bag" video in 2012, she knew influencer marketing had the power to drive purchases. With over seven years of experience, Jamie began her career agency-side, working with brands like Skillshare, Dollar Shave Club, and HelloFresh before moving in-house at Athletic Greens, where she managed 70-100 influencers monthly. She leveraged data to optimize creative, reduce CAC, and drive a 90% year-over-year increase in new customers. At Fabletics, Jamie has spent the past year transforming the brand’s influencer strategy, shifting the focus from awareness to performance. She recently expanded her role to Yitty, optimizing the program to drive more efficient customer acquisition.