Retail leaders are under pressure to decide where growth investment should go when brand, performance, and retention no longer sit in separate parts of the funnel. With customer journeys now moving fluidly across channels and attribution still incomplete for most, the challenge is making smarter budget decisions across interconnected tactics that all influence the sale.

• Allocating growth investment across brand, performance, and retention more effectively
• Evaluating which channels and signals are truly driving results
• Balancing immediate return with longer-term customer value

Join one of these roundtables to network and engage with peers on a topic of your choice. Exchange ideas, explore innovative digital and omni-channel solutions, and discuss shared challenges in a candid, small group setting. Come prepared to collaborate, re-strategize, and overcome roadblocks to success. RETAIL PRACTITIONERS ONLY

1. Activating Customer Data to Drive Retention and Grow Share of Wallet 
Moderated By: Dawn Den Hartog – Director of Loyalty and Retention Marketing – World Wide Golf  

2. Tracking the Social Commerce Halo to Measure Where Social Drives Sales

Moderated By: Emma Nowakoski - Director of Growth Marketing – DSS Games

3.    The Agent in the Middle: What to Do When AI Shops for Your Customer
Moderated By: Tirath Kamdar – Group Director, Product for Marketplace and eCommerce – Walmart

4. Understanding Shopper Intent When You Can't See the Full Journey
Moderated by: Jason Stutes – Senior Vice President of Marketing & eCommerce – Golfballs.com