Jason Stutes | eTail Connect West

Measurement, Margins, and Making the Model Work

9:30 AM Panel Discussion: Think Outside The Funnel: Where to Invest as Brand and Performance Blur

Retail leaders are under pressure to decide where growth investment should go when brand, performance, and retention no longer sit in separate parts of the funnel. With customer journeys now moving fluidly across channels and attribution still incomplete for most, the challenge is making smarter budget decisions across interconnected tactics that all influence the sale.

Hear from retail leaders on how they are deciding where to place the next dollar, which signals they trust, and how they are balancing short term revenue with long term customer value. Get a practical perspective on prioritization, cross-channel judgment, and investing with more confidence in a less predictable funnel.

Navigate the new funnel reality by:

Allocating growth investment across brand, performance, and retention more effectively
Evaluating which channels and signals are truly driving results
Balancing immediate return with longer-term customer value