In this session, Jay Hunter—Chief Revenue Officer at MaryRuth’s—will share the playbook behind building one of the most successful and profitable TikTok Shops in the country.

From content and creator strategy to inventory planning and platform partnerships, Jay will walk through how MaryRuth’s turned TikTok from a social channel into a high-velocity revenue engine.

• Structuring for scale: content, creator and operations alignment
• Key levers that drove explosive growth and sustainable profit
• Avoiding the same mistakes that most brands make