Jennifer McDonnell

VP, Brand Marketing Ipsy

As SVP of Brand & Marketing at IPSY, Jennifer has been deeply involved in shaping the IPSY brand and member experience, ensuring their strategies resonate with both their loyal community and the next generation of beauty fans. She’s led cross-functional teams through successful M&A integrations, major program launches, and transformational initiatives that position us for long-term growth. What drives Jennifer is the opportunity to connect people and ideas, creating something greater than the sum of its parts. She believes in building strong, collaborative teams that strive for excellence. Her leadership style is all about inspiring action and fostering a culture of innovation, where everyone feels valued and energized. Whether it’s leading high-performing teams, shaping brand strategies, or driving major organizational changes, Jennifer is committed to creating environments where creativity thrives and people are inspired to do their best work.