For nearly 14 years, IPSY has been deeply rooted in the creator economy, long before influencer marketing became mainstream. Having built an extensive creator network from day one, IPSY has mastered the art of fostering authentic, non-transactional relationships that drive real engagement. 

In this fireside chat, discover how IPSY’s unique approach creates a powerful brand halo, amplifying campaigns organically and driving sustained traffic. Learn best practices for cultivating influencer partnerships that go beyond a paycheck and instead become an extension of your brand’s community.