Jennifer Samuelson Howard

eTail Connect West 2024

September 09 - 11, 2024

Loews Coronado Bay, CA

Jennifer Samuelson Howard

VP Digital Experience & Head of Product Management Balsam Brands

Day One – September 9th, 2024

3:50 PM RETAIL ROUNDTABLE RAP

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table #1: Strategies for Success in the Online Marketplace Space

Moderated by:

Noah Knoblauch

Head of eCommerce

Suave Brands

Table #2: Empowering Your Teams to create Customer-Centric Experiences: Leadership Strategies

Moderated by:

Kate Maher

Sr. Director Innovation

Nike

Table #3: Evolving Your Tech Stack to Keep Up With an Ever-Evolving Customer

Moderated by:

Jennifer Samuelson Howard

VP Digital Experience & Head of Product Management

Balsam Brands

Table #4: Making The Most Impact During a Time of Tightening Budgets

Aurelia Pollet

Director of Customer Experience

CarParts.com

Day Three – September 11th, 2024

11:25 AM TOWN HALL: Generational Synergy: Bridging the Gap Between Gen X and Gen Z in the Workplace

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them?

Bring your questions to this Town Hall where we senior retail executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. What have you seen in your workplace? Demands for hybrid? Demands for work/life balance. Covid taught them a different way of living and socializing.

  • Understanding the perspectives and motivations of different generations in the workplace
  • Thinking through effective communication strategies to eliminate generational gaps  
  • Developing the soft skills of younger generations as needed
  • Changes, especially after Covid

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda