Jennifer Samuelson Howard

VP Digital Experience Balsam Brands

Jennifer enjoys putting things together, from teams to websites. As the VP of Digital Experience, Jennifer oversees eCommerce, SEO and UI/UX at Balsam Brands and is committed to providing the best online customer experience possible. She started her retail and eCommerce career at Gap Inc after earning an MBA from UCLA's Anderson School of Management and a BA in Social Psychology from Tufts University. Her professional career included advertising at Grey Entertainment, merchandising at Pottery Barn Kids, and global merch and marketing at Levi's. She was also a member of the leadership team that took e.l.f. Cosmetics public and led Mighty Leaf Tea to a successful acquisition by Peets Coffee which led to founding her own consulting firm where she guides and advises businesses on how to expand their digital footprint.