Are you effectively gauging the impact of your marketing investments across all your channels? Join us as we redefine the concept of attribution, empowering you to make informed decisions about budget allocation. Discover innovative methodologies that will transform your approach to attribution, enabling your ecommerce business to thrive in the interconnected omnichannel landscape. Among the topics discussed:

• Moving beyond last-click attribution to capture the interactions across multiple touchpoints
• Mapping the omnichannel customer journey for enhanced attribution precision
• Integrating online and offline attribution for a holistic understanding of customer interactions