John St Juliana

SVP Marketing MotoSport LLC

John St Juliana is the SVP of Marketing at Backcountry, where he oversees brand and performance marketing along with P&L ownership for one of the brands in the portfolio. With over 15 years of experience in ecommerce and marketing, John has led functions such as retention, performance marketing, analytics, and brand marketing all with a focus on profitable growth.

Day Two - September 16th, 2025

1:00 PM RETAIL ROUNDTABLE RAP

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.


Table 1: From Metrics to Meaning: Creating Executive-Friendly Narratives About Brand Awareness

Table 2: Feeding the Content Demand to Boost Engagement and Advertising ROI

Table 3: Cracking the Retention Code: Winning Strategies to Reduce Churn and Increase LTV

Table 4: Matching the Right Influencer to Your Brand for Maximum Impact

Table 5: Maximizing ROAS: Smarter Budgeting and Channel Optimization

4:35 PM PANEL DISCUSSION REMIX: Revolutionizing Your Approach to Attribution in an Omnichannel Environment

Are you effectively gauging the impact of your marketing investments across all your channels? Join us as we redefine the concept of attribution, empowering you to make informed decisions about budget allocation. Discover innovative methodologies that will transform your approach to attribution, enabling your ecommerce business to thrive in the interconnected omnichannel landscape. Among the topics discussed:

  • Moving beyond last-click attribution to capture the interactions across multiple touchpoints
  • Mapping the omnichannel customer journey for enhanced attribution precision
  • Integrating online and offline attribution for a holistic understanding of customer interactions

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda