AI search and answer engines are changing how consumers find products and decide what to buy. As discovery expands beyond traditional search, visibility increasingly depends on whether AI systems can interpret product data and connect it with credible signals across the commerce ecosystem.

Hear what retail leaders are testing, where early investments are gaining traction, and how brands and marketplaces are adapting. Explore how to strengthen product visibility now while preparing for AI's growing influence over purchase decisions.

Show up where your customers are by:

• Understanding how product data and brand signals shape AI recommendations 

• Comparing how brands and marketplaces are improving visibility 

• Prioritizing content and channel investments for AI discovery