Justin Samakow
Director, Platform Strategy MiraklJustin Samakow is Head of Platform Advisory for the Americas at Mirakl, where he helps leading retailers and brands develop and scale marketplace and e-commerce strategies. Previously, he was a manager and consultant at Bain & Company, and he is a Harvard Business School alumnus.
The New Architecture of Retail: Discovery, Demand, and the Changing Path to Purchase
12:30 PM Keynote Panel Discussion: Earning Visibility in the New Search Discovery Layer
AI search and answer engines are reshaping how customers find products. Visibility now depends on new signals like content quality, community presence, and structured data, and the brands figuring this out earliest are pulling ahead.
This session brings together digital retail leaders to share what they are actually testing, where early bets are paying off, and what is beginning to move the needle. As AI becomes the default starting point for product discovery, brands that are not showing up in these results risk being cut out of the decision entirely.
Show up where your customers are by:
- Understanding how AI-driven discovery is changing the signals that drive visibility
- Identifying where brands are seeing traction across key channels and signals
- Adjusting content and channel bets to earn visibility in the places AI search actually surfaces
Check out the incredible speaker line-up to see who will be joining Justin.
Download The Latest Agenda