Katherine Hernandez Miller

Director, Social Media Hot Topic

Katherine Miller is the driving force behind Hot Topic's vibrant online presence, leveraging over 12 years of expertise in social media strategy and execution. Her journey began in entertainment, navigating various roles within recording labels before finding her passion in "new media."

Currently leading Hot Topic's social media department, Katherine has propelled the team from two to nine specialists, achieving a reach of over 15 million. Her keen eye for emerging trends and audience dynamics allows her to craft authentic connections, setting new benchmarks for brand engagement.

With a dedication to innovation, Katherine is committed to shaping the future of brand and retail strategies. She eagerly shares her insights and experiences with fellow industry leaders, driven by a mission to revolutionize digital storytelling and foster customer loyalty.

Day Three – September 11th, 2024

11:50 AM INTERACTIVE WORKSHOP Hot Topic’s Diverse Approach To Building Community and Fostering Loyalty

Creating a strong community requires retailers to connect with customers on multiple fronts. Doing it well requires a well-crafted strategy and a multi-faceted approach. Join Katherine Hernandez Miller as she shares insights into Hot Topic's comprehensive strategy, which incorporates Direct Messaging en masse, activating micro-communities through harnessing a vast network of micro-influencers, and building a community around a subset of Hot Topic’s business. Topics covered include:

Leaning into SMS and email best practices and applying them to your Meta DM strategy
Leveraging more than 1000 micro-influencers and their communities and content
Activating macro-influencers and celebrities
Identifying and building micro-communities around your business

Check out the incredible speaker line-up to see who will be joining Katherine.

Download The Latest Agenda