When adidas brought Buy with Prime to adidas.com, the potential to improve delivery speed and the customer experience was clear. What was less clear was how to prove the value, justify the investment, and make a new fulfillment model work at enterprise scale.

Hear how adidas moved from business case to execution, testing assumptions in market, aligning teams across the organization, and adapting as the results came in. Take away practical lessons for evaluating and executing complex digital partnerships when there is no established playbook.

Develop stronger digital partnerships by:

• Evaluating opportunities when customer value is promising but ROI is uncertain 

• Building alignment across the teams needed to turn a partnership into execution 

• Adapting the model as real world results challenge early assumptions

VENDORS ONLY
Participate in a 50-minute interactive discussion with a leading retail executive to explore best practices and actionable strategies to reach your target audience. Walk away with insider tips to engage your buyers more strategically.

Table 1: Kathryn Jourav, CEO - BeBody Life 

Table 2: Katie Chong - Senior Director of Partnerships - adidas