Katie Tripodi
Director, US Digital Merchandising and eCommerce Expansion HanesBrands Inc
Katie is an accomplished marketing and e-commerce leader with extensive experience driving brand growth and digital strategy for major consumer goods companies. She is responsible for overseeing the digital merchandising and online sales expansion for the company's portfolio of owned brands. Tripodi is a specialist in digital media strategy - her expertise lies in building and scaling e-commerce operations and developing direct-to-consumer marketing campaigns to drive online sales and customer engagement. Katie is passionate about helping marketers develop their careers and grow within the industry, evidenced by her active role in professional networking and recruitment.
Day Two - September 16th, 2025
1:00 PM RETAIL ROUNDTABLE RAP
Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.
Table 1: From Metrics to Meaning: Creating Executive-Friendly Narratives About Brand Awareness
Table 2: Feeding the Content Demand to Boost Engagement and Advertising ROI
Table 3: Cracking the Retention Code: Winning Strategies to Reduce Churn and Increase LTV
Table 4: Matching the Right Influencer to Your Brand for Maximum Impact
Table 5: Game-Changing Technologies to Drive Efficiency and Turbo-Charge Your Business
Check out the incredible speaker line-up to see who will be joining Katie.
Download The Latest Agenda