Katie Tripodi

Director, US Digital Merchandising and eCommerce Expansion HanesBrands Inc

Katie is an accomplished marketing and e-commerce leader with extensive experience driving brand growth and digital strategy for major consumer goods companies. She is responsible for overseeing the digital merchandising and online sales expansion for the company's portfolio of owned brands.  Tripodi is a specialist in digital media strategy - her expertise lies in building and scaling e-commerce operations and developing direct-to-consumer marketing campaigns to drive online sales and customer engagement. Katie is passionate about helping marketers develop their careers and grow within the industry, evidenced by her active role in professional networking and recruitment.