As marketplaces become a bigger part of retail growth, simply expanding assortment is no longer enough. Retailers need brands that add real category value, while brands need marketplace partners that can help them stand out and grow without becoming interchangeable.

Drawing on the Target Plus perspective, explore how stronger retailer-brand alignment can improve assortment decisions, merchandising, and long-term performance. Hear what both sides need to get right as marketplace growth becomes more competitive and more important to the broader ecommerce strategy.

Build stronger marketplace partnerships by:

• Aligning retailer and brand priorities around sustainable growth 

• Creating assortments that add category value and stay relevant to customers 

• Using merchandising and storytelling to help brands stand out in a more competitive marketplace