Kim Jackson is the Director of eCommerce at Harley-Davidson, where she helps lead eCommerce as an enterprise function built to serve the whole business, not just sell through a channel. She has worked across all sides of direct to consumer, starting at May Company and continuing through Talbots, PUMA, and ALEX AND ANI, spanning merchandising, buying, planning, stores, and digital. She has spent her career at the intersection of product, customer, and commerce, figuring out what people want and building the experience that delivers it.