Lauren Leger is an accomplished brand marketing leader with a proven track record of driving transformative strategies and elevating brand equity. With over a decade of experience, and a passion for the luxury resale industry, she is driven by building lasting brand identities that resonate with consumers and propel businesses to new heights. At FASHIONPHILE, Lauren leads the entire brand marketing mix, overseeing strategic planning, creative direction, and campaign execution across all channels. She has been instrumental in expanding FASHIONPHILE's presence from digital to physical retail, seamlessly integrating online and in-store experiences. Lauren's expertise in social media marketing, public relations, and content strategy has been crucial in developing cohesive brand messaging that engages customers across multiple touchpoints.
The post-purchase experience represents an untapped opportunity to build lasting relationships, drive loyalty, and enhance customer lifetime value. But how do you create a seamless, customer-first journey that keeps your brand top-of-mind without coming across as overly promotional?
In this session, we’ll explore how to transform transactional touchpoints into meaningful moments of connection by focusing on what truly benefits your customers.
Check out the incredible speaker line-up to see who will be joining Lauren.
Download The Latest Agenda