Liz Money | eTail Connect West

Liz Money

SVP of Marketing BEIS Travel

With over 20 years of experience in the brand and retail industry, Liz Money excels in brand strategy, marketing, and creative direction across both retail and digital landscapes. Her expertise lies in driving brand growth, developing innovative marketing campaigns, and ensuring cohesive brand messaging. Currently, as the senior vice president of brand and creative at BÉIS, she leads a dynamic team of marketing and creative professionals. Together, they drive innovative strategies and compelling brand narratives that elevate the luggage brand's presence and impact in the market.

Day Two - September 16th, 2025

3:35 PM PANEL DISCUSSION: Harnessing Brand Innovation and Data Driven Insights to Lead Market Differentiation

Join this dynamic panel to hear how brands like BÉIS—the travel and lifestyle brand that went from startup to standout—blend creativity and data to fuel growth, loyalty, and market differentiation. Gain expert insights on:

  • Driving sales and competitive edge through a bold brand vision, powered by data
  • Utilizing storytelling, social listening, and analytics to craft a brand that resonates and retailns customers
  • Enhancing the customer journey by leveraging digital touchpoints and personalization

Discover how this successful company is merging creativity with analytics to create unforgettable experiences that builds a lasting fan base.

Check out the incredible speaker line-up to see who will be joining Liz.

Download The Latest Agenda