Lyndon Cormack is the Co-founder and Managing Director of Herschel Supply Co., the Vancouver-based, design-driven global travel and lifestyle brand he launched with his brother Jamie in 2009. Under their leadership, Herschel grew from a single backpack idea into one of the most recognizable accessories brands in the world, sold in over 100 countries through more than 10,000 stockists. Today, Lyndon is leading Herschel's shift to AI-first operations, making AI a daily input to the brand's merchandising, marketing, and ecommerce decisions.