Marie Leroux

In the competitive world of ecommerce, where consumers are fickle and difficult to keep loyal, loyalty emerges as the linchpin for sustained growth and enduring success. The key lies in unraveling the complexities that influence customer loyalty and crafting innovate approaches to effectively engage and retain them.

Don’t miss this insightful discussion with industry leaders as they share concrete examples of successful strategies that keep their customers coming back to shop. Among the topics discussed: 

• Deepening insights into consumer behavior and the drivers to effectively tailor experiences
• Leveraging advanced data capabilities such as CDPs to enhance personalization
• Harnessing the power of real-time data and AI to generate meaningful interactions
• Cultivating vibrant communities to foster a sense of shared values, inspire advocacy, and meaningful engagement
• Crafting a robust post-purchase experience to drive repeat purchases

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them?

Bring your questions to this Town Hall where we senior retail executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. What have you seen in your workplace? Demands for hybrid? Demands for work/life balance. Covid taught them a different way of living and socializing.

• Understanding the perspectives and motivations of different generations in the workplace
• Thinking through effective communication strategies to eliminate generational gaps  
• Developing the soft skills of younger generations as needed
• Changes, especially after Covid