Matt Repicky is a senior marketing leader, brand architect, and transformation strategist with a track record of reinventing iconic brands for modern audiences. Across more than 20 years in marketing leadership, he has reshaped consumer perceptions and driven cultural relevance at powerhouse brands like Barbie, Amazon Fashion, and Tailored Brands.

At Mattel, Matt spent 11 years steering Barbie toward renewed relevance—connecting the brand with new generations through bold advertising, expanded representation in product lines, and strategic partnerships with cultural icons, from Olympic athletes to fashion designers. At Amazon, he applied his brand-building expertise to the fast-paced world of digital commerce, helping redefine how consumers engage with fashion online.

Now, at Tailored Brands—home to Men’s Wearhouse and Jos. A. Bank—Matt has spent the past five years driving transformation across the company’s portfolio. He first served as Chief Marketing Officer for Jos. A. Bank, then led marketing for the Wedding business, and for the past three years, he has been Chief Brands Officer. In this role, he is leading a bold refresh of the company’s heritage brands, ensuring they resonate with today’s consumers while staying true to their DNA. Whether leveraging data to personalize engagement, shifting media strategies to drive reconsideration, or infusing comedy into creative advertising, he understands how to blend storytelling and strategy to keep legacy brands in the cultural conversation.