In this fireside chat, Matt Repicky of Tailored Brands will share his experiences in transforming two iconic brands to meet the demands of modern consumers. From revitalizing Barbie’s image to repositioning Men’s Wearhouse, Matt will provide insights into aligning brand perception with cultural trends, modernizing marketing strategies, and leveraging media to connect with new audiences. Leave with dynamic take-aways and lessons learned.

• Assessing brand challenges and identifying opportunities for transformation
• Modernizing media strategies to engage new and diverse audiences
• Applying actionable lessons to drive success in your retail and ecommerce strategies