Table 1: From Metrics to Meaning: Creating Executive-Friendly Narratives About Brand Awareness

Table 2: Feeding the Content Demand to Boost Engagement and Advertising ROI

Table 3: Cracking the Retention Code: Winning Strategies to Reduce Churn and Increase LTV

Table 4: Matching the Right Influencer to Your Brand for Maximum Impact

Table 5: Maximizing ROAS: Smarter Budgeting and Channel Optimization

Are you effectively gauging the impact of your marketing investments across all your channels? Join us as we redefine the concept of attribution, empowering you to make informed decisions about budget allocation. Discover innovative methodologies that will transform your approach to attribution, enabling your ecommerce business to thrive in the interconnected omnichannel landscape. Among the topics discussed:

• Moving beyond last-click attribution to capture the interactions across multiple touchpoints
• Mapping the omnichannel customer journey for enhanced attribution precision
• Integrating online and offline attribution for a holistic understanding of customer interactions