Michael Bonfils
CMO AutoParts.comThe New Architecture of Retail: Discovery, Demand, and the Changing Path to Purchase
5:25 PM eTail Innovation Presentation: From Personas to Performance: Using AI Personas to Drive Personalization at AutoParts.com
AutoParts.com is using AI to build customer personas and put them directly into its marketing work. AI-generated personas stand in as synthetic focus groups to develop and pressure test creative before any media spend, then drive ad targeting to make personalization more precise.
The session walks through how to build personas detailed enough to actually use, how to run synthetic focus groups to sharpen messaging and creative, and how to connect those insights to targeting decisions.
Enhance your personalization by:
- Building AI-generated personas detailed enough to drive creative and messaging decisions
- Using synthetic focus groups to test ad concepts before committing media spend
- Connecting persona insights to ad targeting to improve personalization
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest Agenda