Michael Fish | eTail Connect West

The New Architecture of Retail: Discovery, Demand, and the Changing Path to Purchase

1:30 PM eTail Dashboard Discussions: How Senior Leaders Are Measuring, Testing, and Betting in 2026

Most measurement infrastructure was built for a customer journey that no longer exists. The signals leaders have relied on are becoming harder to trust, and significant decisions are being made with less confidence than anyone would like.

In two focused rounds, you'll sit down with fellow senior retail leaders to compare where you actually are:

Round 1: Your Measurement Reality - Which metric is driving your decisions more than any other right now, which ones have you stopped trusting, and how you're thinking differently.

Round 2: Betting Without a Net - Where you're making significant calls without the measurement confidence you'd want, what you wish you could see that you can't yet, and how you're justifying those bets to leadership.

Leave with a sharper read on how your peers are navigating measurement uncertainty, where the field is moving, and what the leaders getting this right are doing differently.