Higher conversion doesn't always mean stronger margins, and repeat purchases don't necessarily prove a loyalty program is working. Retail leaders have plenty of metrics to track. The challenge is knowing which signals to trust when deciding what to change and where to invest.

Bring your measurement challenges to an interactive exchange with fellow senior retail leaders. Across two rounds of small-group discussion, compare how peers use data to make decisions and work through what the numbers can't tell you. Our hosts will spark conversation and share insights from tables across the room, helping you leave with practical ideas to apply with your team.

Round 1: Your Measurement Reality

Share a metric that helped you make a better business decision, or one you're relying on less or interpreting differently. Compare how peers judge whether an improvement in the numbers translates into better business performance.

Round 2: What Your Dashboard Can't Tell You

Bring a decision you wish you had better information to make. Explore what evidence would give you confidence to act and how peers are testing assumptions or working around similar gaps.