Mina Zandbar

GM – VP, eCommerce, Omnichannel, Sales & Digital Marketing Strategy Wella Company

As a seasoned leader in the dynamic realms of beauty and wellness, Mina has navigated the complexities of Omni Channel strategies, brand elevation, eCommerce optimization, Performance Marketing, Amazon/Market place and digital marketing innovations for over 22 years. Her journey spans across both corporate giants and agile mid-size companies, honing her expertise in P&L management, sales amplification, and team empowerment.  

Mina’s forte lies in orchestrating seamless integrations of product pipelines, negotiation, crafting compelling digital brand narratives, maximizing ecommerce acceleration and architecting fully immersive 360 marketing campaigns that propel exponential growth. With a track record of forging robust business relationships, nurturing talent, and fostering a culture of excellence, she excels in accelerating market share and elevating brands to new heights.  

Her passion for driving strategic initiatives and her knack for executing high-impact strategies makes Mina the ideal candidate to lead transformative change and maximize profitability.

Day Three – September 11th, 2024

9:15 AM PANEL DISCUSSION: An AI Temperature Check: What’s Hot (& What’s Not)

While AI in ecommerce isn’t new, it took a giant leap forward when platforms such as ChatGPT hit the scene. Retailers have embraced AI technologies in various capacities, aiming to, among other things, boost team productivity, streamline operations, craft brand-aligned content and cut costs. But what are some of the barriers to successfully implement this technology?

Join this panel of experts as they delve into their first-hand experience. Discover what strategies have proven successful, what hurdles remain, and lessons learned along the way. Topics of discussion include:

Assessing the actual cost savings and efficiency gains of AI applications
Ensuring compliance with data privacy regulations and maintaining customer trust
Overcoming change management issues as employees adapt to new tools and workflows
Navigating the legalities of content ownership when utilizing AI for content creation
Ensuring you differentiate your content and your brand identity

11:25 AM TOWN HALL: Generational Synergy: Bridging the Gap Between Gen X and Gen Z in the Workplace

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them?

Bring your questions to this Town Hall where we senior retail executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. What have you seen in your workplace? Demands for hybrid? Demands for work/life balance. Covid taught them a different way of living and socializing.

Understanding the perspectives and motivations of different generations in the workplace
Thinking through effective communication strategies to eliminate generational gaps
Developing the soft skills of younger generations as needed
Changes, especially after Covid

Check out the incredible speaker line-up to see who will be joining Mina.

Download The Latest Agenda