Phillipe Gagnon

There’s a convergence of performance data and creative marketing that’s being driven by algorithmic changes in media channels. As a result, gaining a competitive edge demands more than number crunching, it requires a holistic marketing approach that’s shifting performance marketers into becoming creative marketers as well.

Join us in this session to explore how the lines between storytelling and data-driven analytics are blurring. Learn what you need to get a competitive edge in this new era of paid marketing. We’ll delve into:

• Deciphering algorithmic changes and implementing optimization strategies
• Evaluating the impact of creative messaging on outcomes
• Recruiting the next generation of performance marketers