Piper Parsley

VP of Marketing and eCommerce Draper James

Piper is a brand builder and digital leader with a passion for creating seamless customer experiences and driving meaningful growth online. As VP of eCommerce and Brand Marketing at Draper James, she blends data-driven decision making with storytelling that resonates. From crafting launch campaigns to optimizing the digital funnel, Piper thrives at the intersection of creativity and performance. Her background spans DTC, retail, and PR—giving me a 360° view of how to build brands that not only look good but scale profitably. Always curious, always evolving—and always keeping the customer at the heart of everything.

Day Two - September 16th, 2025

4:35 PM PANEL DISCUSSION REMIX: Revolutionizing Your Approach to Attribution in an Omnichannel Environment

Are you effectively gauging the impact of your marketing investments across all your channels? Join us as we redefine the concept of attribution, empowering you to make informed decisions about budget allocation. Discover innovative methodologies that will transform your approach to attribution, enabling your ecommerce business to thrive in the interconnected omnichannel landscape. Among the topics discussed:

Moving beyond last-click attribution to capture the interactions across multiple touchpoints
Mapping the omnichannel customer journey for enhanced attribution precision
Integrating online and offline attribution for a holistic understanding of customer interactions

Check out the incredible speaker line-up to see who will be joining Piper.

Download The Latest Agenda