Sapidah Shefa | eTail Connect West

Sapidah Shefa

VP Customer Experience Road Runner Sports

Day One - September 15th, 2025

5:40 PM THE ROADRUNNER ROADMAP: Transforming Shopping into a Fully Immersive Experience Using Cutting-Edge Technologies

Road Runner Sports has re-defined the in-store experience, making it an immersive, personalized journey. By leveraging cutting-edge technology for custom fittings and insoles, they've created an engaging, loyalty driven experience without relying on traditional advertising. In this session, discover how to make your customer’s shopping experience exciting and interactive. 

  • Scaling innovative ideas into tangible business growth
  • Using innovative technology to deliver tailored customer experiences
  • Strengthening loyalty and retention through tailored programs

Check out the incredible speaker line-up to see who will be joining Sapidah.

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