Customer acquisition costs are soaring, and standing out on platforms like Google is more challenging than ever. Where do channels like PPC, social advertising, SMS, and email marketing stand today? Are we witnessing a complete shift towards social media dominance?

Join this session to learn how this fast-growing shapewear brand is optimizing its marketing mix. You’ll learn about:

• Analyzing the current trends across key channels to uncover which are gaining/losing relevance
• Identifying budget-friendly tactics to drive results and maintain competitiveness
• Leveraging first party data and customer insights to refine targeting and maximize ROI