The initial excitement surrounding AI and its potential has evolved into a more thoughtful and strategic exploration of its business impact. Retailers are now assessing AI’s true value, not just as a buzzword but also to solve real problems.

In this discussion, learn practical use cases where retailers have successfully integrated AI into their business. Gain insights into lessons learned and key strategies, including: 

• Personalizing customer journeys: tailoring product recommendations, marketing messages and in-store experiences
• Leveraging AI to predict demand trends and optimize stock levels
• Enhancing customer support by deploying AI-driven chatbots and virtual assistants
• Transforming your operating models and upskilling your teams
• Leveraging AI for SEO optimization

Retail media is booming, but brands face major challenges with inconsistent measurement, varying KPIs, and a lack of standardization across platforms like Amazon, Walmart, Target, and Uber. 

In this session, we’ll explore how marketers are navigating these differences, balancing short-term sales with long-term brand growth, and adapting to the rise of AI-driven ad creation. Learn how to make smarter investment decisions and what’s next for retail media as the ecosystem matures.