Sha Atakhanov

Vice President of Ecommerce and Digital Boiron USA

Sha is a Digital and Ecommerce specialist with over 20+ years of experience. He has a passion for developing ecommerce & omnichannel strategies for CPG & OTC brands. Sha launched the Ecommerce & Digital divisions at Boiron in the US and Canada. He also led the deployment of D2C Channel, Omnichannel Strategy, Retail Media, as well as development of Amazon business. Sha specializes in AI, Data Analytics, Digital Strategy, SEO, SEM, Social Media and DTC Marketing. Currently, Sha is a Vice President of Ecommerce & Digital at Boiron for North America. He has an MBA from Temple University and speaks four languages.

Day One - September 15th, 2025

12:45 PM KEYNOTE PANEL DISCUSSION: Show Me the Money! AI Use Cases to Increase Productivity and Drive Results

The initial excitement surrounding AI and its potential has evolved into a more thoughtful and strategic exploration of its business impact. Retailers are now assessing AI’s true value, not just as a buzzword but also to solve real problems.

In this discussion, learn practical use cases where retailers have successfully integrated AI into their business. Gain insights into lessons learned and key strategies, including: 

  • Personalizing customer journeys: tailoring product recommendations, marketing messages and in-store experiences
  • Leveraging AI to predict demand trends and optimize stock levels
  • Enhancing customer support by deploying AI-driven chatbots and virtual assistants
  • Transforming your operating models and upskilling your teams
  • Leveraging AI for SEO optimization

Check out the incredible speaker line-up to see who will be joining Sha.

Download The Latest Agenda