Shehan Ghanchi

Shehan Ghanchi

Director, Marketing The Tile Shop

Measurement, Margins, and Making the Model Work

9:30 AM Keynote Panel Discussion: Think Outside The Funnel: Where to Invest as Brand and Performance Blur

Retail leaders are under pressure to decide where growth investment should go when brand, performance, and retention no longer sit in separate parts of the funnel. With customer journeys now moving fluidly across channels and attribution still incomplete for most, the challenge is making smarter budget decisions across interconnected tactics that all influence the sale.

Hear from retail leaders on how they are deciding where to place the next dollar, which signals they trust, and how they are balancing short term revenue with long term customer value. Get a practical perspective on prioritization, cross-channel judgment, and investing with more confidence in a less predictable funnel.
Navigate the new funnel reality by:
  • Allocating growth investment across brand, performance, and retention more effectively
  • Evaluating which channels and signals are truly driving results
  • Balancing immediate return with longer-term customer value

Doing More With Less: Lean Teams, Limited Budgets, and Imperfect Data

11:20 AM eTail Innovation Presentation: All Aboard: Getting Every Team Moving in the Same Direction

The best digital strategy fails if the execution stumbles in the handoff. A retailer can have the right roadmap, the right technology, and still watch execution stall when teams are working from different priorities and leadership is pulling in different directions.

Two leaders from The Tile Shop, from different sides of the organization, come together to share their experience building real cross-functional alignment, and the speed, sharper decisions, and commercial impact that follow when it clicks
Get your teams moving in the same direction by:
  • Developing a shared language across departments
  • Pushing past organizational resistance and building trust across leadership teams
  • Securing buy-in when leadership priorities compete
  • Turning alignment into faster execution and measurable commercial impact

Check out the incredible speaker line-up to see who will be joining Shehan.

Download The Latest Agenda