Stephanie Smith

Head of E-Commerce Mattel Inc.

Stephanie is a multifaceted leader, passionate about combining art and science to deliver innovative, consumer-first digital experiences. Her depth and breadth of experience in corporate strategy, digital merchandising, product management and UX, finance, marketing, and supply chain sets her apart and enables her to bring a fresh strategic and analytical approach to solve complex business problems, challenge the status quo, and drive results.

Day Two - September 16th, 2025

9:25 AM PANEL DISCUSSION REMIX: Beyond the Cart: Transforming Post-Purchase Moments into Lifelong Customer Loyalty

The post-purchase experience represents an untapped opportunity to build lasting relationships, drive loyalty, and enhance customer lifetime value. But how do you create a seamless, customer-first journey that keeps your brand top-of-mind without coming across as overly promotional?

In this session, we’ll explore how to transform transactional touchpoints into meaningful moments of connection by focusing on what truly benefits your customers.

  • Creating follow-up experiences that educate, inspire, and delight customers
  • Crafting authentic and helpful ongoing communication that deepens engagement and subtly drives cross-selling
  • Leveraging customer feedback, like reviews, in ways that feel rewarding and beneficial to your audience
  • Designing post-purchase strategies that prioritize customer value while driving business outcomes

Check out the incredible speaker line-up to see who will be joining Stephanie.

Download The Latest Agenda