Ted Silverman

Director, Ecommerce Marketing & Analytics Mattel, Inc.

Ted likes to say he lives at the intersection of marketing, data and technology. In his current role at Mattel, he leads full-funnel marketing – Performance, CRM and Loyalty – as well as Data & Analytics teams for the Ecommerce & DTC divisions of Mattel and American Girl. He also is the business lead for the MarTech stack at Mattel. In this role, he and his team are building businesses from the ground up, establishing new revenue streams for Mattel while bringing powerful experiences to adults throughout the US and globally. Prior to Mattel, Ted worked at agencies, consulting firms and client-side companies, all in the pursuit of driving business growth using data and best-in-class marketing strategies. In addition to advisory roles at companies like Epsilon and Iris Worldwide (formerly 89 Degrees), his work with brands like Petco, Kelloggs, The Container Store, Staples, MoneyGram, Kraft, Rue Gilt Groupe, WWE and IKEA includes consumer strategy, integrated marketing planning and execution, CRM optimization, loyalty program design and growth, market research, and customer service and community management. At the heart of everything, though, is his love of data and technology innovation, and by bringing together the art and science of marketing and loyalty, he has made – and continues to make – major impact on brand success.

Day One – September 9th, 2024

12:50 PM PANEL REMIX: Getting Brand Love and Giving Your Customers A Reason to Keep Coming Back

In the competitive world of ecommerce, where consumers are fickle and difficult to keep loyal, loyalty emerges as the linchpin for sustained growth and enduring success. The key lies in unraveling the complexities that influence customer loyalty and crafting innovate approaches to effectively engage and retain them.

Don’t miss this insightful discussion with industry leaders as they share concrete examples of successful strategies that keep their customers coming back to shop. Among the topics discussed:

Deepening insights into consumer behavior and the drivers to effectively tailor experiences
Leveraging advanced data capabilities such as CDPs to enhance personalization
Harnessing the power of real-time data and AI to generate meaningful interactions
Cultivating vibrant communities to foster a sense of shared values, inspire advocacy, and meaningful engagement
Crafting a robust post-purchase experience to drive repeat purchases

Day Two – September 10th, 2024

4:10 PM PANEX REMIX: Maximizing Paid and Organic Media Channels to Optimize Resources and Reach

In the digital marketing landscape, maintaining a sustainable Customer acquisition cost (CAC) to Lifetime value (LTV) ratio can be a challenge in the face of rising media costs. From Google, to paid social to streaming TV, the quest for channels that yield returns and drive efficiency remains critical in optimizing your ad spend. In this session, retail leaders will share insights into:

Identifying media channels that drive conversions and align with your brand’s objectives
Fine-tuning your marketing spend across different stages of the conversion funnel
Utilizing the latest analytical tools for informed decision-making and marketing mix optimization
Maximizing zero party and first party data to engage customers and drive conversions
Identifying and testing newer channels to drive traffic to your website

Check out the incredible speaker line-up to see who will be joining Ted.

Download The Latest Agenda