Join one of these roundtables to network and engage with peers on a topic of your choice. Exchange ideas, explore innovative digital and omni-channel solutions, and discuss shared challenges in a candid, small group setting. Come prepared to collaborate, re-strategize, and overcome roadblocks to success. RETAIL PRACTITIONERS ONLY

1. Activating Customer Data to Drive Retention and Grow Share of Wallet 
Moderated By: Dawn Den Hartog – Director of Loyalty and Retention Marketing – World Wide Golf  

2. Tracking the Social Commerce Halo to Measure Where Social Drives Sales

Moderated By: Emma Nowakoski - Director of Growth Marketing – DSS Games

3.    The Agent in the Middle: What to Do When AI Shops for Your Customer
Moderated By: Tirath Kamdar – Group Director, Product for Marketplace and eCommerce – Walmart

4. Understanding Shopper Intent When You Can't See the Full Journey
Moderated by: Jason Stutes – Senior Vice President of Marketing & eCommerce – Golfballs.com

AI use cases are multiplying faster than teams can realistically pursue them. Every initiative competes for time, budget, and attention. Some deliver meaningful business value. Others absorb resources without enough return.

Senior retail leaders share the AI initiatives they have put to the test and what happened next. Hear where AI is delivering measurable impact, where promising ideas have fallen short, and what those results are teaching leaders about where to invest next.

Make smarter AI investment decisions by:

• Prioritizing use cases based on value and realistic payoff 

• Measuring impact well enough to separate traction from noise 

• Recognizing when to scale, rework, or stop an initiative 

• Applying lessons from past investments to make better bets going forward