Udayan Bose is the Founder and CEO of NetElixir, an AI-first growth marketing agency he launched with a vision to help retail businesses succeed online. More than 22 years later, NetElixir continues to drive exceptional results for clients through a combination of proprietary technology, strategic growth models, and expert campaign management services.

Under Udayan's leadership, NetElixir has expanded its innovation portfolio with the launch of proprietary AI-powered platforms including LXRInsights, an experimentation and decision intelligence platform; LXRSense, an AI analyst designed to turn complex data into actionable growth opportunities; and LXRGPT, a generative AI solution built to help marketers accelerate strategy, insights, and execution.

With determination and persistence, Udayan has led NetElixir in connecting more than 1,000 retail clients to customers around the world. His exclusive focus on the digital retail space has positioned NetElixir as a trusted marketing partner and cultivated strong collaborations with UPS, Google, Microsoft, and Meta. Under his leadership, NetElixir was named to New Jersey's Innovate100 in 2025, an annual program celebrating collaboration and forward-thinking leadership across the state's innovation ecosystem. Udayan also serves as a member of the New Jersey Big Data Alliance, advancing the responsible use of data and AI for business growth.

In addition to NetElixir, Udayan is the Founder of UDAAN Flight Foundation, a nonprofit organization dedicated to empowering young girls in rural India through access to education and opportunity. He also serves as an Innovation Fellow at the Lang Center for Entrepreneurship at Columbia Business School and is a frequent guest lecturer at Cornell University's Johnson School of Management, Baruch College at the City University of New York, and the Indian School of Business.

Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming. He regularly lectures MBA classes at Cornell University, Baruch College, and the Indian School of Business in Hyderabad, India.

Udayan has been featured in many of the most prominent online journals, including The New York Times, Forbes, AdWeek, eMarketer, and MediaPost, among others.

LinkedIn: https://www.linkedin.com/in/netelixirudayanbose/