Udayan Bose
Founder & CEO NetElixirUdayan Bose is the Founder and CEO of NetElixir, an AI-first growth marketing agency he launched with a vision to help retail businesses succeed online. More than 22 years later, NetElixir continues to drive exceptional results for clients through a combination of proprietary technology, strategic growth models, and expert campaign management services.
Under Udayan's leadership, NetElixir has expanded its innovation portfolio with the launch of proprietary AI-powered platforms including LXRInsights, an experimentation and decision intelligence platform; LXRSense, an AI analyst designed to turn complex data into actionable growth opportunities; and LXRGPT, a generative AI solution built to help marketers accelerate strategy, insights, and execution.
With determination and persistence, Udayan has led NetElixir in connecting more than 1,000 retail clients to customers around the world. His exclusive focus on the digital retail space has positioned NetElixir as a trusted marketing partner and cultivated strong collaborations with UPS, Google, Microsoft, and Meta. Under his leadership, NetElixir was named to New Jersey's Innovate100 in 2025, an annual program celebrating collaboration and forward-thinking leadership across the state's innovation ecosystem. Udayan also serves as a member of the New Jersey Big Data Alliance, advancing the responsible use of data and AI for business growth.
In addition to NetElixir, Udayan is the Founder of UDAAN Flight Foundation, a nonprofit organization dedicated to empowering young girls in rural India through access to education and opportunity. He also serves as an Innovation Fellow at the Lang Center for Entrepreneurship at Columbia Business School and is a frequent guest lecturer at Cornell University's Johnson School of Management, Baruch College at the City University of New York, and the Indian School of Business.
Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming. He regularly lectures MBA classes at Cornell University, Baruch College, and the Indian School of Business in Hyderabad, India.
Udayan has been featured in many of the most prominent online journals, including The New York Times, Forbes, AdWeek, eMarketer, and MediaPost, among others.
The New Architecture of Retail: Discovery, Demand, and the Changing Path to Purchase
4:50 PM Innovation Presentation: The Next Growth Curve Doesn't Find Itself: How AI is transforming marketing from optimization to continuous growth discovery
For years, marketers have used AI to improve efficiency, automate workflows, and optimize campaign performance. While these capabilities remain essential, optimization alone eventually reaches a point of diminishing returns. The next phase of growth requires a different approach, one that continuously discovers new revenue opportunities rather than simply improving existing ones.
In this forward-looking keynote, Udayan Bose, CEO and Founder of NetElixir, explores the next evolution of AI in marketing: Continuous Growth Discovery. Through practical frameworks and real-world examples, he will demonstrate how AI is shifting from an optimization tool to a strategic growth engine. Attendees will learn how organizations can uncover new customer segments, product opportunities, and demand drivers before their competitors do.
Key Takeaways
• Understand the evolution of AI from Efficiency AI to Decision AI to Growth Discovery AI.
• Learn why optimization alone is no longer enough to sustain long-term growth.
• Discover a practical framework for building a Continuous Growth Discovery capability within your organization.
• Explore how predictive intelligence and scientific experimentation can uncover measurable new revenue opportunities.
• Leave with actionable ideas to help your marketing organization find the next growth curve before your competitors.
Check out the incredible speaker line-up to see who will be joining Udayan.
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