As AI increasingly shapes product discovery, translated copy alone is no longer enough. Multilingual shoppers can still encounter poorly localized product content across the buying journey, while the same gaps can make products harder for AI systems to understand and surface.

Learn from Amazon's work building localized experiences for multilingual shoppers, including how it identifies where localization matters most and uses AI to address complex content. As agentic commerce advances, retail leaders need to prepare their product content and experiences now to remain visible and relevant.

Localize your product data by:

• Identifying where localization friction has the greatest customer impact
• Understanding what it takes to localize content across text, image, video, and audio
• Extending AI translation across the full scope of product content
• Preparing product content to stay visible to both shoppers and AI agents