Climate Pledge Friendly is Amazon's flagship sustainable shopping program. The program helps customers discover products recognized to improve at least one aspect of sustainability, delivering credibility and trust for our customers. We highlight products with sustainability features verified by trusted third-party certifications across participating brands and stores as seen on climatepledgefriendly.com. In the U.S., on Amazon, products achieve a 16.7% sales lift on average within the first year of qualifying for Climate Pledge Friendly.**

Earlier this year, Climate Pledge Friendly launched Sustainability Features on Buy with Prime, enabling companies to bring the shopping experience from Amazon.com directly to eligible products on their direct-to-consumer ecommerce sites. The experience includes the green leaf icon, sustainability attributes, and third-party certification details on product detail pages — giving all shoppers the same trusted sustainability signals they recognize from Amazon.com, regardless of where they shop.

**Sales lift uses the same methodology as our 2025 published report in the International Journal of Research in Marketing by a visiting PhD from USC Marshall School of Business. Data is from the US and is not a guarantee of future performance, which can vary based on the product sales velocity, category, brand, and quality.