#paid helps brands like General Mills, Dollar General, Circle K, and McCain Foods turn influencer marketing into a scalable media channel. Their platform connects brands with creators (not influencers) to produce culturally relevant content. For awareness and consideration campaigns, the content is posted by the creators organically, to their trusted audience. For performance campaigns, #paid offers paid social whitelisting to drive conversion and lower acquisition costs. This combination enables them to report on the metrics that matter and help companies solve critical business objectives.